Breaking news: Outdoor retailer Sierra coming to Davis
Store will fill former OfficeMax space
I’ve reported twice since September that I thought the outdoor store Sierra was coming to Davis. Well, it’s confirmed, and will fill the former OfficeMax spot at 2107 Cowell Blvd., in Oakshade Town Center.
The store is now listed on the website for Regency Centers, which owns and manages Oakshade. Sierra is on the center’s site plan. It even uses local columnist Bob Dunning’s label as a selling point to prospective tenants of the center: “Located in the second most educated city in the U.S., with Davis’ wealthiest neighborhoods a mile away.”
The 21,001-square-foot site has been vacant since OfficeMax closed on Sept. 23, 2023. The average Sierra store is 18,000 square feet, but they range from 17,000 to 25,000.
The brand is part of the TJ Maxx family (TJX), which includes Marshalls and HomeGoods. Sierra operates like the other TJX stores, selling merchandise that’s priced 20 to 60 percent lower than specialty stores.
Sierra specializes in outdoor brands at low prices. It sells gear for hiking, camping, waters ports, running, ski and snow, and other athletic paraphernalia. It started in Reno in 1986 as the catalog company Sierra Trading Post. It joined the TJX family in 2012 and rebranded as Sierra in 2019. As of this year, it has 100 stores in the U.S., and launched plans for hundreds more.
When I asked the company in September if it was coming to Davis, I got a response from James Query, Sierra’s manager of marketing, saying, “We’re always looking for new locations to build Sierra stores, especially in areas of the country where consumers like to get active and outdoors. We don’t have anything to announce in California at this time but please feel free to keep in touch as our new store opening plans are always evolving.”
Its website says, “Prepare to get lost in a vast selection of epic finds. Whether you’re in need of some last-minute hiking boots or are simply in the mood to browse outdoor gear, Sierra is your destination. And since the merchandise in your local store is always changing, you never know what you’ll find for your outdoor adventures.”
→ New spreadsheet: The redesigned Davis Business Tracker lists the status of hundreds of Davis businesses. The new design is easier to read and sort. It’s a great resource when you want to check on merchants that I’ve covered written about in recent years.
– Share your thoughts in the comments below. If you know of a business coming or going in the area – or if you see a typo above – email wendy@comingsandgoings.news. If you’re on Facebook and Instagram, please like and follow.
That is wonderful news. I can't wait!
Good to hear. We need more retail specialty stores.